Product Vision in

MANDAROON

Here is a raw first attempt:

“The Product” will be a mobile app for teachers of a foreign language and the students in their class that allows the teachers to post vocabulary lists from the textbooks they are using and to provide additional information for each vocabulary item that is not included in the original material.  The teacher is able to choose which students have access to the lists (this will typically be all students taking a particular course) and to invite them using their email addresses.

Here is the description in the classic Vision Statement format:

For teachers & students of Mandarin Chinese

Who want more collaboration & context in their vocabulary memorization tools

Mandaroon is a mobile application

That allows users to post and share vocabulary lists with additional information provided by the app’s data analysis capabilities and by hints and tips contributed by other users

Unlike Pleco, Quizlet, and other related apps,

Our product allows for collaboration at the word level, the ability for a user to compare items across lists that they select, and to filter hints, tips, and comments by the users who contributed them. 

And here is the vision laid out on Pichler’s Product Vision Board

PRODUCT VISION BOARD
VISION:  to create a mobile app that allows teachers and/or learners of Mandarin Chinese to upload vocabulary items as lists and to practice those items using comparative tools and collaborative input from other users with a scope that the learners can adjust.

TARGET GROUP

NEEDS

PRODUCT

BUSINESS GOALS

What market or market segment does the product address?

What problem does the product solve?

What product is it?

How is the product going to benefit the company?
  • Educational
  •  
  • Youth: high school & college students
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  • Adult Learners: lifelong learners, educational consumers, i.e., educated commuters
  •  
  • Mandarin Teachers
  • Staleness and repetitiveness in vocabulary recognition, even in existing products that use gamification
  • Lists of tips and insights from the teacher and/or other learners
  •  
  • Statistics on item frequency across multiple lists (as desired)
  •  
  • Memorization tools and/or games
  • A new source of revenue from subscribers
  •  
  • Greater brand recognition: wider array of products
  •  
  • Clout in the educational community
  •  
  • Clout among teens

What are the target customers and users?

Which benefits does it provide?

What makes it stand out?

What are the business goals?
  • Teachers and learners of Mandarin Chinese (this could eventually expand to other languages)
  •  
  • Must be using a textbook or another format that involves vocabulary lists
  • A richer context to aid in memorization
  •  
  • A community of learners with the same assignments
  •  
  • Richer communication between students and teachers
  • Key contextualization features do not exist in similar products
  • Increased user base
  •  
  • Maximize paying subscribers
  •  
  • Introduce this product’s users to our suite of other products
 

Is it feasible to develop the product?

    
 
  • Yes, the product’s features are unique, but the tools needed to build them are not.
    

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